Beyond the Façade: Maximizing Marketing Impact with Outdoor Signage

The majority of us will pass outdoor signage on a regular basis: from post and panel signs highlighting a property sale to billboards adjacent to highways as we drive to work or a restaurant entrance sign that is hard to miss. These types of signage are a powerful marketing tool and can be the difference between capturing or losing the attention of potential customers.

Essentially, outdoor signage is anything that you can see from the outside of your business or building. These are often large-format graphics with a clear focus on visibility and readability that communicate a unique branded message to passersby. The right design can be a key to gaining the attention of consumers and promoting your products or services.

Post and panel signs are a classic type of outdoor signage that is available in a wide range of sizes. These are a cost-effective and aesthetically pleasing way to create a noticeable presence for your brand. They can be positioned alongside a road, in a shopping center or office buildings, and even used at events and trade shows to promote your business. They are often designed to be highly visible, using bright colors, bold fonts and a clear layout to maximize readability from distance.

Chloroplast H-frames and other square or rectangular signs fashioned from corrugated plastic substrate and mounted on an H-frame base are the most common type of outdoor business sign. They can be hung from poles, walls or fencing around your premises to help customers and visitors find their way. Mounted signs can also be found in a variety of materials, including aluminum, aluminate or acrylic and are often incorporated into building wraps, shop fronts, partitions and fences.

Another common option for outdoor signage is to use vehicle or mobile signage to promote your business on the go. Whether you choose a full vehicle wrap or a simple logo, image or wording, this type of advertising is a highly effective and affordable way to increase the number of eyes on your brand.

For businesses located in a complex or on crowded streets, it’s important to use outdoor site identification signs to highlight your location. These can be as simple as directional arrows or a larger, more eye-catching signage solution like a free-standing monolith or totem sign. These types of signage are often illuminated to help them stand out in low-light conditions and can be positioned at the edge of your property or on a street corner to catch people’s attention from afar.

Digital and dynamic displays on an outdoor digital sign are a great way to grab the attention of passersby by showcasing images, videos and information about your products or services. For example, a restaurant could display a video of the sizzling aromas from their kitchen to entice diners in.

Maximize your marketing impact with high-quality, outdoor signage that can be created at any Corpus Christi Sign Company LLC studio near you. Contact your local studio to learn more and get started.